Five licensed brokers and specialists who’ve built careers around making benefits and health insurance less confusing. We’re based in Grand Rapids, we know the Michigan market, and we’re the people you’ll actually hear from when you call.
Specializing in Strategic Planning, Trend Analysis, Client Education & Management
Specializing in Strategic Planning, Trend Analysis, Client Education & Management
With over two decades of experience, Sarah has combined her passion for business strategy with a deep commitment to helping organizations care for their most valuable asset—their people. She specializes in designing forward-thinking benefits strategies, educating clients, and analyzing trends to deliver long-term value.
Outside the office, Sarah loves spending time in nature, reading, and staying involved in her local community through volunteer work. She especially treasures time with her incredibly supportive husband—the world’s best—and their three amazing kids.
As a leader and employer, Sarah is deeply committed to fostering a positive, growth-minded company culture. She is passionate about creating exciting opportunities for both personal and professional development, mentoring her team, and empowering others to reach their full potential.
Specializing in Servicing Accounts, Strategic Planning, Systems Management, Renewals & Enrollments
With a background in Mathematics and Business Administration from Adrian College, Lindsey specializes in data analysis and enrollment coordination, bringing both precision and creativity to her work. She has a passion for transforming numbers into meaningful insights and thrives in Excel, where she creates spreadsheets that not only organize data but also tell clear, compelling stories. Known for her strong attention to detail, Lindsey is the teammate colleagues turn to when accuracy matters most.
Outside of work, Lindsey enjoys spending quality time with her husband, Sam. Together, they love golfing, playing games, and taking on home improvement projects, often winding down with their two cats, Denver and Aspen. Lindsey is also an avid bowler and proudly celebrates having bowled a perfect game—proof that her dedication to precision extends well beyond the office.
Specializing in Customer Service, Claims Analysis, Renewals, and Team Synchronization
Grace is a Claims Expert and the Team and Outreach Coordinator, with a passion for helping people and problem-solving. Grace has a background in Medical Case Management which helps her navigate complex claims and provide effective solutions. She has a special skill for listening and helping people feel more confident in their understanding of how to navigate healthcare.
A true Northern Michigander at heart, Grace has a deep love for the colder seasons and all the outdoor activities they bring. Raised on frozen lakes, she developed a lifelong passion for winter sports, particularly skiing. Although she now resides in the West Michigan area with her husband, she enjoys returning to her roots to hit the slopes and share snowy adventures with family and friends.
Grace has a love for animals and enjoys spending time with her two dogs and three cats. When she’s not caring for her pets or exploring the serene outdoors, Grace can often be found with a good book in hand, indulging in her love of reading.
Specializing in Medicare Advantage Plans, Medigap/Supplement, Medicare Prescription Drug Plans, & Individual Marketplace Health Plans
Anne is a trusted Medicare and Individual Health Marketplace expert who helps clients feel confident about their health coverage. With a strong background in benefits and client services, she guides individuals through their Medicare and Individual Health Insurance options — always focused on finding the best fit for their needs.
Anne began her career as a high school finance and marketing teacher before joining the insurance world, following in her family’s footsteps. Anne has a gift for making complicated insurance terms simple and easy to understand. Clients appreciate her approachable style, clear communication, and dedication to helping them not just choose a plan, but truly understand how to use it.
Outside the office, Anne enjoys time with her husband, two children, and extended family. She’s an avid reader, podcast enthusiast, and painter with a soft spot for animals. A lifelong sports fan, she brings that same energy and team spirit to her work and her clients.
Jess is a data analyst and “jack of all trades” at The Griswold Group, where she draws on a diverse background in operations and customer service to bring fresh, practical ideas to the team. Her unique perspective makes her a key collaborator and problem solver, helping find the right solutions for clients and colleagues alike.
Outside of work, Jess finds joy in life’s simple pleasures—boating on Lake Michigan with her wife, growing an ever-expanding garden of plants and flowers, and transforming everyday spaces through thoughtful home and office projects. No matter the task, she brings creativity, intention, and heart to everything she does.
