Better benefits, built locally

The Griswold Group has helped West Michigan businesses, individuals, and people approaching Medicare age find the right coverage since 1987. Locally owned, women-led, and independent — so the recommendation always fits you, not a sales quota.

Years Serving West Michigan

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Specialty Practice Areas

Licensed, Dedicated Agents

What We Do

Coverage Solutions for Every Stage

Employer Benefits

The Griswold Group offers a comprehensive range of employee benefit solutions designed to support both your employees and your business goals. We create customized benefit packages that balance affordability, coverage, and value, helping you attract and retain top talent. From health, dental, and vision coverage to life and disability insurance, our team will design a benefits program tailored to the unique needs of your workforce and organization.

Individual Health

Lost coverage, changing jobs, or self-employed? We compare Marketplace and carrier-direct plans to find coverage that fits your budget without leaving gaps.

Medicare

Turning 65 or retiring? e walk you through your Medicare options; with Medicare Advantage, Medicare supplement/Medigap, and Part D so you understand what you're choosing before you enroll.

Expertise You Can Trust

BBB A+ Accredited

Locally Owned Since 1987

Women-Owned & Operated

SBN Network Member

Creston Business Association Member

Independent Means We Work for You, Not a Carrier

Because we’re an independent brokerage, we aren’t limited to what one company offers. We compare plans across multiple carriers and recommend what actually fits — not what pays the highest commission.

Every client gets a one-on-one meeting with a licensed agent who knows your situation before recommending anything. And when things change — a new employee, a renewal, a claim question — we’re by your side through it all.

One-on-one broker meetings, not online quote forms
Access to multiple carriers across all product lines
Ongoing support through renewals and life changes
Local Grand Rapids office — call, email, or stop by
Specialized experience that makes a difference

Not Sure Where to Start?

Pick the situation that sounds like yours and we’ll point you in the right direction.

I'm a Business Owner or HR Manager

I want to offer benefits or compare what we have now to what else is out there. A group plan, an HRA, or something in between — I’m not sure yet.

I Need Individual Coverage

I’m between jobs, self-employed, or just lost coverage through a life change. I need a real plan that covers what matters without a confusing enrollment process.

I'm Approaching 65 or Retiring

Medicare is coming up and the options are overwhelming. I’d like to talk through what I actually need before making any decisions.

Client Successes

What Our Clients Are Saying

“Anne is amazing. There are so many changes happening in the health insurance market! When I have brought my Medicare questions to my appts, she has had the answers ready, or knows where to find them. She is patient, personable and professional. I highly recommend this office.”

Barbara Patten

“I have worked with The Griswold Group for several years. They are so easy to work with that I sought them out when I changed employers and was responsible for insurance benefits. They have all been very patient with me as I navigate the world of health insurance, and I have actually referred others to them.”

Laura Johnson

“Sarah and her team are amazing at benefits administration! They are responsive and professional whenever I reach out. And the provide me access to some very helpful technology tools that are user friendly for me and our staff. I highly recommend The Griswold Group!”

Gretchen Mousel

“Griswold Group has super helpful and nice employees. It is refreshing to not feel pressure when dealing with insurance. The staff has been easy to approach & quick to respond when we reach out for help.”

Amber Shoemaker

“Our business has used Griswold Group for our employee benefits. We have been with them for many years. We have a dedicated team that I can always rely on for quick answers. They have gone above and beyond for us several times when we needed extra help. They hold our hands through each renewal period to ensure that nothing is missed and every question has been answered. Additionally, they are able to answer any curve ball we ask them with well researched and informative answers.”

Rachel Sheldon

“I can share with you that one of the better decisions I have made as HR Manager was enlisting the services of the Griswold Group. From the recommendations to the responses everything lines up for superior service on the part of this ethical, value oriented company. There is no hype, no high pressure; just real people helping to find the best options at a fair price and walk you through each step from admin to employee support.”

Cy Gerbasi

“I have worked with The Griswold Group for five years. They are knowledgeable, professional, responsive and listen well. I have recommended them to others and will continue to do so!”

Denise Blair

“The Griswold Group is extremely knowledgeable and professional in their services. The are my top professional recommendation for clients that are looking for assistance.”

Katie and Brian Vermaas

“The Griswold Group has provided me and my family honest objective advice since we began working with them over 10 years ago.”

Jesse Langschied

“We have been with them for many years. Always great service, and they take the time to explain everything.”

Lori McDiarmid

Ready To Review Your Coverage?

A conversation can clarify more than searching online. Let us know how we can help and we’ll come prepared with options matched to your situation.